You want to help people find the latest and greatest tech. But first, you need to get readers to your blog. There are 70 million new posts published to WordPress sites every month. That’s a lot of competition! If you want to stand out from the pack, here are four tips to promote your tech blog online.
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Announce new content with an email campaign
The hardest part of any marketing campaign is to get your message to people who will actually act. When it comes to your tech blog, do you know who will be most likely to visit your website and read your content? Your existing readers! So every time you post a new piece of content, let them know with an email campaign.
Email is one of the most effective promotional tactics in digital marketing. You can speak to your audience directly with personalized messaging. And the best way to start an email marketing campaign for your blog is with technology email templates.
There are thousands of free technology email templates available on websites like PosterMyWall. Simply browse the designs, choose one that best fits your blog’s style, customize the information in the easy drag-and-drop editor, and you’re ready to send!
Every time you post new content to your tech blog, fire off an email reminding your readers to check it out. It’s like adding notifications to your blog!
Repurpose your content on different platforms
The more places your content shows up online, the more readers you’ll reach. There’s no doubt that your tech blog is filled with wonderful content about all the latest technological developments. But what if someone doesn’t really like to read? It doesn’t matter how good your content is; they won’t want to read it.
If you notice one of your blogs is doing particularly well, try to repurpose the content for different platforms. For example, you could make a video based on the content from your blog and upload it to YouTube. Turn some of the sections into shorts for social media. Then, link all the content back to your original blog.
YouTube and social media have different audiences. Repurposing existing content is a great way to grow your readership without needing to come up with brand-new ideas or topics.
Optimize for SEO
You might be able to grow your readership by posting links around the internet and driving traffic yourself. But what if you could get readers to come to your blog organically? If you want to drive organic traffic, you need to focus on SEO.
SEO, or search engine optimization, is simple tricks to make your tech blog more scannable by search engines. And when search engines can easily find information on your site, they’ll rank your blog higher in the results pages. Since over 90% of all online experiences begin with a search engine, the top of the search engine results page (SERP) is definitely where you want your blog to be.
These are just a few of the basic SEO tips you should implement on your tech blog:
- Write high-quality and valuable content
- Use proper headings (H1, H2, etc.)
- Include choice keywords appropriately
- Add internal and external links
- Break up text using images with alt-text
- Complete meta information (description, title, slug, etc.)
Write guest blogs for other websites
Another way to get your content on more places around the internet is through guest blogging. All you have to do is find another blog that covers similar topics to yours (doesn’t have to be identical) and ask if you could write a blog for their website.
Yes, guest blogging technically gives more content to potential competitors, but it also gets your name and link in front of even more viewers. Before you write and post a guest blog, make sure that you’re allowed to include at least one link back to your website and/or an author bio — ideally both.
The goal is to get readers of the other blog to enjoy your content, see who wrote it to learn more, and make their way over to your blog. It’s a great way to get more dedicated readers, and since you have more links and content across the internet, it also boosts your SEO. Win, win!
Grow your tech blog’s readership
Your tech blog has great content. Now it’s time to find more people to read it! When you’re ready to promote your tech blog online, start with an effective email campaign, repurpose existing content to different platforms, utilize SEO best practices, and write plenty of guest blogs on related sites.
Whether it’s links in emails, backlinks on other websites, or organic traffic straight from search engines, the more places you can get your content across the internet, the more readers you’ll get for your tech blog. It’s that simple!
